Corporate Identity / Grupo SRM
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A corporate identity manual is a document that gathers the main graphic elements of your brand, ensuring it is understood and communicated appropriately, allows proper implementation across different media, and generates visual unity.
Corporate identity manual
A corporate identity manual is the document that brings together the main graphic and conceptual elements of your brand.
Its objective is to ensure that your brand communicates consistently, is implemented correctly across different media, and maintains solid visual unity.
With this service your company will have a professional visual identity, ready to be applied across all channels, and you will receive personalized support throughout the entire process.
Estimated execution time: 4 to 6 business days (with all information gathered and complete brief).
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1️⃣ Brand development
- Naming (Phase before starting the manual development)
- Analysis of references and competitors (Phase before starting the manual development)
- Logo proposals and final development
(Optional) Qualitative study through focus group to validate the proposals
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2️⃣ Brand manual
- Brand philosophy and meaning
- Logo inspiration and structure
- Color implementation and variations
- Clear space, reduction and logo protection
- Color palette and correct/incorrect uses
- Application over backgrounds and photographs
- Corporate typefaces
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3️⃣ Branding application guide
- Business cards
- Email signature
- Invoices, letters and folders
- Brochure and corporate gifts
- Uniforms
- Social media design
- Website prototype
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Deliverables
When you purchase this service you will receive:
- Digital files of the brand manual and application guide
- Logo in different formats (print and digital) - Vector and Bitmap
- Typeface files
Note: We do not charge for changes or modifications requested during the design process.
Requirement: Once you purchase the service, you will be able to download a brief to guide us on your preferences and specific requirements.
I. MANUFACTURING, FINISHING, PREPARATION OR SETUP TIMES FOR MADE-TO-ORDER PRODUCTS:- FURNITURE FOR PORTABLE AND ECO-FRIENDLY BOOTHS- TALKERS AND DISPLAY STANDS
Manufacture ONLY of the STRUCTURE (without printing):
For 1 up to 2 units of product:
The size of each element is described in the "Technical Sheet" tab of the product.
- Small display or furniture: 2 to 4 business days
- Medium display or furniture: 4 to 6 business days
- Large display or furniture: 6 to 12 business days
For every 2 additional units of product:
- Small display or furniture: 1 business day
- Medium display or furniture: 2 to 3 business days
- Large display or furniture: 4 to 5 business days
If your order involves several different models, to know the TOTAL time, you must add the estimated time of the longest-duration item and add the shorter time of the shorter-duration items, as follows:
Example: You ordered 3 references considered large and 2 considered small and we will also assume that you deliver artwork for printing within the first 5 business days of structure manufacturing, then:
12+2+5=19 business days.
12 days for the first 2 units (large) + 5 additional days for the additional unit (large) and 2 days for the references (small). This would add up to 19 business days.
Since printing days are calculated over 11 business days, but you deliver files on the fifth day, this process is assumed within the structure manufacturing time.
Your entire order (structure and printing) will be ready within a maximum period of 19 business days.
Important:
- An ORDER is understood once the purchase is generated on this platform.
- An ORDER is understood once the money is AVAILABLE in our account or in cash.
- Contracted jobs generate an internal production order (OPI) until 10:00 am of each business day once payment has been reported.
- If payment is received or reported after this time or on a different date than the payment, the process will begin the next business day after notification.
You must report payments made by bank transfer or deposit.
- Additional services contracted (Design / printing):
The fabrication of the structure, the graphic design of the accompanying pieces, and the printing of such designs are independent processes.
These timeframes can be considered in parallel within the structure elaboration timeframes, as long as the files or artwork are available within the timeframe set for that process.
1. Design: (There are two alternatives)
- If you will develop and provide the design and artwork for the system:
Once the internal production order (OPI) is generated, the technical datasheets will be sent to your registered email so you can elaborate the advertising materials for the product or products purchased.
Important:
We do not carry out design reviews, spelling, piece fitting, and others on designs made by third parties
We do not make corrections or adjustments to designs that have been made by third parties
We do not carry out size adjustments
Files will be printed exactly as supplied by the Customer
- If you request us to design the graphic pieces:
Once the design is approved by the customer, the printing and mounting process will proceed on the sheets arranged for it, as well as the finalization with the fastening system. This process takes between 3 and 4 business days.
If the artwork is approved before 10:00 a.m. (Colombia Time) it will enter the process and production queue. Files approved after 10:00 a.m. will be understood as received the next business day.
Please see the brand page for technical information on submitting your files.
2. Graphic material printing for booths:
Our printing process and production queue should be calculated in business days once the files are delivered by the customer.
Files delivered before 10:00 a.m. (Colombia Time) will enter the process and production queue. Files received after 10:00 a.m. will be understood as received the next business day.
Print times for 1 to 2 units of product:
- Printing for small display or furniture: 1 to 2 business days
- Printing for medium display or furniture: 2 to 3 business days
- Printing for large display or furniture: 3 to 5 business days
Printing times for up to 5 additional product units:
- Printing for small display or furniture: 1 business day
- Printing for medium display or furniture: 2 business days
- Printing for large display or furniture: 3 to 4 business days
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II. PREPARATION TIMES FOR OTHER PRODUCTS IN STOCK AND/OR CUSTOM ORDER:- SECURITY AND DISPLAY PRODUCTS
"Available: Immediate delivery or dispatch" will be indicated in the listing when there is stock availability in the local warehouse for immediate delivery.
Generally, orders are processed as follows:
- Immediate delivery at our headquarters.
- Maximum preparation time for shipment: 1 business day after the order is placed and payment is made.
- If the order is placed before 10:00 am, the collection request will be issued the same business day. Collection is expected to occur the same day, or at the latest the next business day.
- If the order is placed on a non-business day, it will be sent the next business day.
- If the order is placed after 10:00 am or your payment is confirmed by you and the bank after that time, the collection/shipment request will be made the next business day.
IMPORTANT: Carriers generally carry out merchandise collection every day; however, in some cases they carry out this process until the next business day.
- When there is no immediate stock availability:
1. The listing indicates the estimated time for the arrival and preparation of the merchandise once the order is placed. Generally you will see it expressed as: "Delivery in X to X business days"
2. It may indicate a close or tentative date on which you will receive the new product stock.
3. For orders exceeding 300 units, the time may extend to 25 business days, due to customs and legalization processes.
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III. LARGE-FORMAT PRINTING SERVICES:
- LARGE-FORMAT PRINTING
This type of work generally has a queue for production.
Jobs enter the queue in order of arrival.
The production queue may be 1 to 3 business days before starting your process.
From 1 to 5 square meters: 1 business day + Queue
From 6 to 10 square meters: 2 business days + Queue
From 11 to 20 square meters: 3 business days + Queue
For every additional 15 meters of printing: 1 additional business day
These times do not include additional processes, such as lamination, assembly, cutting, finishing and final touches.
These times will vary depending on the quantity of additional processes required, their complexity and amount of product required, starting from 1 additional day.
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IV. CNC MACHINING AND CUTTING PLOTTER SERVICES
This type of work generally has a production queue.
Jobs enter the queue in their order of arrival.
The production queue can be 1 to 3 business days before starting production.
For 1 - 2 machine loads (Maximum material size supported)
Simple cuts: 2 business days + Queue
Intermediate cuts: 3 business days + Queue
Complex cuts: 4 business days + Queue
For each additional load (Maximum material size supported)
Simple cuts: 1/2 or 1 additional business day
Intermediate cuts: 2 additional business days
Complex cuts: 3 additional business days
These times do not include additional processes, such as finishing, polishing, sanding, or completion.
These times will vary depending on the number of additional processes required, their difficulty, and the quantity of product needed, starting from 1 additional day.
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BUSINESS HOURS AND WORK CALENDAR:
To learn about our business hours and work calendar, please visit Contact